Is it enough to just have a Pinterest page? Or do brands need to be actively pinning too? L2, a member-based benchmarking and education firm that helps brands shape their digital roadmap, contends that while 70% of brands are present on Pinterest, 37% of those brands haven’t posted new content in the past 90 days. The data came from the group’s latest Hair Care & Color study. But presence on the platform has benefits, especially for beauty, hair care, and apparel brands, notes L2, a m...